Internacionalizar un curso online: guía para creadores

Online course creator working at laptop with multiple language flags on screen, global map in backgr

According to CSA Research, 76% of consumers prefer to buy products in their native language. Yet most course creators approach internationalization as if adding a few translations and currency options will automatically unlock global markets. The reality is messier: payment gateways fail silently in Jakarta, cultural references in your case studies alienate learners in São … Read more

Headless commerce for international expansion: pros and cons

Global network visualization with edge computing nodes distributed across world map, data flow arrow

According to a 2024 report by Gartner, companies implementing headless commerce architectures experience a 23% faster time-to-market for new regional launches compared to traditional monolithic platforms. Yet despite this advantage, 67% of mid-sized businesses fail to achieve their ROI targets within the first 18 months of implementation. The gap between theory and practice in headless … Read more

What is digital internationalization and why is it not just about translation?

Diverse business team collaborating around a world map with digital network connections, modern offi

According to CSA Research, 76% of consumers prefer to buy products with information in their native language, yet most companies treat internationalization as a simple translation project. This fundamental misunderstanding costs businesses millions in lost revenue and delayed market entries. If you’re a founder or CTO planning global expansion, here’s what you actually need to … Read more

Hreflang in practice: real mistakes and how to avoid them

International SEO technical diagram showing hreflang tag structure and connections between multiling

According to a 2023 analysis by Ahrefs of over 5.8 million websites, approximately 33% of sites with international versions have critical hreflang implementation errors that cause them to lose up to 40% of potential organic traffic in target markets. The difference between companies that successfully scale internationally and those that fail often comes down to … Read more

The 10 Most Common Mistakes When Expanding into New Markets

Internationalizing is not just translating a website and launching campaigns. It’s redesigning your model, processes, technology, and narrative for specific markets. At Polaris Nexus, we help digital companies make that transition in a scalable way: international SEO, professional localization, multigeo architecture, and organic growth. This article highlights the 10 most common mistakes we see in … Read more

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