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Headless commerce for international expansion: pros and cons
According to a 2024 report by Gartner, companies implementing headless commerce architectures experience a 23% faster time-to-market for new regional launches compared to traditional monolithic platforms. Yet despite this advantage, 67% of mid-sized businesses fail to achieve their ROI targets within the first 18 months of implementation. The gap between theory and practice in headless
What is digital internationalization and why is it not just about translation?
According to CSA Research, 76% of consumers prefer to buy products with information in their native language, yet most companies treat internationalization as a simple translation project. This fundamental misunderstanding costs businesses millions in lost revenue and delayed market entries. If you’re a founder or CTO planning global expansion, here’s what you actually need to
Hreflang in practice: real mistakes and how to avoid them
According to a 2023 analysis by Ahrefs of over 5.8 million websites, approximately 33% of sites with international versions have critical hreflang implementation errors that cause them to lose up to 40% of potential organic traffic in target markets. The difference between companies that successfully scale internationally and those that fail often comes down to
The 10 Most Common Mistakes When Expanding into New Markets
Internationalizing is not just translating a website and launching campaigns. It’s redesigning your model, processes, technology, and narrative for specific markets. At Polaris Nexus, we help digital companies make that transition in a scalable way: international SEO, professional localization, multigeo architecture, and organic growth. This article highlights the 10 most common mistakes we see in
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