{"id":20235,"date":"2025-09-30T06:17:30","date_gmt":"2025-09-30T06:17:30","guid":{"rendered":"https:\/\/polarisnexuslcc.com\/?p=20235"},"modified":"2026-02-15T06:58:49","modified_gmt":"2026-02-15T06:58:49","slug":"the-10-most-common-mistakes-when-expanding-into-new-markets","status":"publish","type":"post","link":"https:\/\/polarisnexuslcc.com\/is\/the-10-most-common-mistakes-when-expanding-into-new-markets\/","title":{"rendered":"10 algengustu mist\u00f6kin \u00feegar st\u00e6kka\u00f0 er inn \u00e1 n\u00fdja marka\u00f0i"},"content":{"rendered":"<p>Al\u00fej\u00f3\u00f0av\u00e6\u00f0ing sn\u00fdst ekki bara um a\u00f0 \u00fe\u00fd\u00f0a vefs\u00ed\u00f0u og hefja herfer\u00f0ir. \u00dea\u00f0 sn\u00fdst um a\u00f0 endurhanna l\u00edkan, ferla, t\u00e6kni og fr\u00e1s\u00f6gn fyrir tiltekna marka\u00f0i. Hj\u00e1 Polaris Nexus hj\u00e1lpum vi\u00f0 stafr\u00e6num fyrirt\u00e6kjum a\u00f0 gera \u00fe\u00e1 umskipti \u00e1 stigst\u00e6r\u00f0an h\u00e1tt: al\u00fej\u00f3\u00f0leg leitarv\u00e9labestun (SEO), fagleg sta\u00f0f\u00e6rsla, fj\u00f6llandfr\u00e6\u00f0ileg arkitekt\u00far og l\u00edfr\u00e6nn v\u00f6xtur. \u00deessi grein varpar lj\u00f3si \u00e1 10 algengustu mist\u00f6kin sem vi\u00f0 sj\u00e1um \u00ed st\u00e6kkunarverkefnum - og hvernig h\u00e6gt er a\u00f0 for\u00f0ast \u00feau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. A\u00f0 \u00fe\u00fd\u00f0a \u00e1n \u00feess a\u00f0 sta\u00f0f\u00e6ra upplifunina (og missa traust)<\/h2>\n\n\n\n<p>Algengasta mist\u00f6kin eru a\u00f0 rugla saman \u201e\u00fe\u00fd\u00f0ingu\u201c og \u201esta\u00f0f\u00e6ringu\u201c. \u00c1n \u00feess a\u00f0 a\u00f0laga skilabo\u00f0, s\u00f6nnun \u00e1 samf\u00e9lagsmi\u00f0lum, dagsetningar-\/t\u00f6lusni\u00f0, gjaldmi\u00f0la og menningarlegar v\u00e6ntingar, \u00fe\u00e1 bilar s\u00f6luferli\u00f0.<\/p>\n\n\n\n<p><strong>Af hverju \u00fea\u00f0 skiptir m\u00e1li.<\/strong> Al\u00fej\u00f3\u00f0legar ranns\u00f3knir s\u00fdna a\u00f0 tungum\u00e1l hefur \u00e1hrif \u00e1 kaup: 76% neytenda kj\u00f3sa v\u00f6rur me\u00f0 uppl\u00fdsingum \u00e1 s\u00ednu tungum\u00e1li og 40% vilja ekki kaupa af s\u00ed\u00f0um \u00e1 \u00f6\u00f0ru tungum\u00e1li. Me\u00f0 \u00f6\u00f0rum or\u00f0um, al\u00fej\u00f3\u00f0av\u00e6\u00f0ing \u00e1n sta\u00f0f\u00e6ringar dregur \u00far virkri TAM (Al\u00fej\u00f3\u00f0av\u00e6\u00f0ing \u00e1n sta\u00f0f\u00e6ringar) marka\u00f0arins sem \u00fe\u00fa mi\u00f0ar \u00e1. <a>Ranns\u00f3knir \u00e1 samskipta\u00f6ryggi<\/a><\/p>\n\n\n\n<p><strong>Hva\u00f0 gerum vi\u00f0?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sta\u00f0f\u00e6ri\u00f0 efni, notendaupplifun og tilbo\u00f0 (ekki bara vi\u00f0m\u00f3t): sta\u00f0bundnar me\u00f0m\u00e6li, \u00e1byrg\u00f0ir og algengar spurningar eftir l\u00f6ndum.<\/li>\n\n\n\n<li>Endurskrifa\u00f0u a\u00f0ger\u00f0atilraunir og gildistill\u00f6gur fyrir \u201es\u00e1rsauka\u201c hvers landfr\u00e6\u00f0ilegs sv\u00e6\u00f0is; for\u00f0astu afritun og l\u00edmingu.<\/li>\n\n\n\n<li>Fari\u00f0 yfir lagaleg skilm\u00e1la, fyrirvara og \u00fej\u00f3nustuv\u00e6ntingar (t.d. sendingar-\/skilafresti).<\/li>\n<\/ul>\n\n\n\n<p><strong>Hvernig vi\u00f0 leysum \u00feetta hj\u00e1 Polaris Nexus.<\/strong> Vi\u00f0 h\u00f6nnum sta\u00f0f\u00e6ringarb\u00fana\u00f0 fyrir hvert land (v\u00f6rumerkjat\u00f3n, or\u00f0afor\u00f0i fyrir mismunandi geira, leyfilegar fullyr\u00f0ingar) og framkv\u00e6mum faglega \u00fe\u00fd\u00f0ingu me\u00f0 sv\u00e6\u00f0isbundinni endursko\u00f0un. Vi\u00f0 sam\u00fe\u00e6ttum \u00feetta \u00ed efnisstj\u00f3rnunarkerfi\u00f0 \u00feitt til a\u00f0 st\u00e6kka \u00fea\u00f0 \u00ed 75+ l\u00f6nd \u00e1n vandkv\u00e6\u00f0a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. A\u00f0 hunsa al\u00fej\u00f3\u00f0lega leitarv\u00e9labestun (hreflang, markmi\u00f0un og arkitekt\u00far)<\/h2>\n\n\n\n<p>A\u00f0 st\u00e6kka me\u00f0 einu ensku l\u00e9ni + \u00f3s\u00fdnilegar \u00fe\u00fd\u00f0ingar fyrir leitarv\u00e9lar er uppskrift a\u00f0 mann\u00e1t og afriti af efni.<\/p>\n\n\n\n<p><strong>Opinber g\u00f6gn og lei\u00f0beiningar.<\/strong> Google m\u00e6lir me\u00f0 mismunandi vefsl\u00f3\u00f0um eftir tungum\u00e1lum\/l\u00f6ndum og a\u00f0 afbrig\u00f0i s\u00e9u merkt me\u00f0 hreflang (HTML, hausum e\u00f0a vefkorti), til a\u00f0 for\u00f0ast sj\u00e1lfvirkar tilv\u00edsanir bygg\u00f0ar \u00e1 IP-t\u00f6lum sem hindra r\u00e9tta skri\u00f0. \u00dea\u00f0 leggur til sk\u00fdra uppbyggingu (ccTLD, undirl\u00e9n e\u00f0a undirm\u00f6ppur) og tv\u00ed\u00e1tta tengingu milli \u00fatg\u00e1fa. <a>Google fyrir forritara+1<\/a><\/p>\n\n\n\n<p><strong>Marka\u00f0ssamhengi.<\/strong> \u00de\u00f3 a\u00f0 Google s\u00e9 r\u00e1\u00f0andi \u00e1 heimsv\u00edsu (um 90% hlutdeild), \u00fe\u00e1 er \u00fea\u00f0 ekki algengt \u00ed \u00f6llum l\u00f6ndum og virkar samhli\u00f0a sta\u00f0bundnum leitarv\u00e9lum (Baidu, Yandex, o.s.frv.). Stefna \u00fe\u00edn ver\u00f0ur a\u00f0 taka \u00feetta til greina. <a>StatCounter al\u00fej\u00f3\u00f0leg t\u00f6lfr\u00e6\u00f0i<\/a><\/p>\n\n\n\n<p><strong>Hva\u00f0 \u00e1 a\u00f0 gera.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Veldu byggingarlist eftir landi (t.d. <code>d\u00e6mi.is\/es-mx\/<\/code>) me\u00f0 v\u00edsit\u00f6lureglum, hreflang og x-default.<\/li>\n\n\n\n<li>Sta\u00f0f\u00e6ri\u00f0 l\u00fdsig\u00f6gn, skema og efni; blandi\u00f0 ekki saman tungum\u00e1lum \u00ed einni vefsl\u00f3\u00f0.<\/li>\n\n\n\n<li>Fylgstu me\u00f0 v\u00edsit\u00f6lum eftir l\u00f6ndum \u00ed Search Console (\u00e1rangur eftir l\u00f6ndum og tungum\u00e1lum).<\/li>\n<\/ul>\n\n\n\n<p><strong>Hvernig vi\u00f0 leysum \u00fea\u00f0.<\/strong> Vi\u00f0 endursko\u00f0um efniskorti\u00f0 \u00feitt og leggjum til fj\u00f6llandfr\u00e6\u00f0ilega arkitekt\u00far; innlei\u00f0um hreflang og sta\u00f0bundnar efnislei\u00f0beiningar eftir m\u00f6rku\u00f0um.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Afritun grei\u00f0slu \u00e1n sta\u00f0bundinna grei\u00f0slum\u00e1ta e\u00f0a gjaldmi\u00f0ils<\/h2>\n\n\n\n<p>Margar stofna al\u00fej\u00f3\u00f0legar herfer\u00f0ir og halda s\u00f6mu grei\u00f0slua\u00f0fer\u00f0um (a\u00f0eins kort, engin sta\u00f0bundin veski e\u00f0a gjaldmi\u00f0ill). Ni\u00f0ursta\u00f0an: k\u00f6rfuh\u00e6ttir.<\/p>\n\n\n\n<p><strong>\u00dea\u00f0 sem g\u00f6gnin segja.<\/strong><\/p>\n\n\n\n<p>Stafr\u00e6nar veski eru \u00feegar lei\u00f0andi \u00e1 heimsv\u00edsu: \u00e1ri\u00f0 2023 n\u00e1mu \u00fe\u00e6r helmingi af \u00fatgj\u00f6ldum \u00ed netverslun og um 301.300.000 af \u00fatgj\u00f6ldum \u00ed s\u00f6lust\u00f6\u00f0um, me\u00f0 vi\u00f0skiptavir\u00f0i upp \u00e1 1.400.139 billj\u00f3nir; hlutdeild \u00feeirra heldur \u00e1fram a\u00f0 vaxa. <a>K\u00edsill Bretland<\/a><\/p>\n\n\n\n<p>\u00cd kvar\u00f0apr\u00f3funum, sem s\u00fdna a\u00f0 minnsta kosti eina vi\u00f0eigandi sta\u00f0bundna a\u00f0fer\u00f0 fyrir utan kort, j\u00f3kst vi\u00f0skiptahlutfall um +7,4% og tekjur af grei\u00f0slu a\u00f0 me\u00f0altali um +12%. <a href=\"https:\/\/stripe.com\">R\u00f6nd<\/a><\/p>\n\n\n\n<p><strong>Hva\u00f0 \u00e1 a\u00f0 gera.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Greina r\u00edkjandi a\u00f0fer\u00f0ir eftir l\u00f6ndum (A2A \u00ed Hollandi\/Bretlandi, veski \u00ed As\u00edu og Kyrrahafi, BNPL \u00e1 \u00ferosku\u00f0um m\u00f6rku\u00f0um o.s.frv.).<\/li>\n\n\n\n<li>S\u00fdna ver\u00f0 \u00ed sta\u00f0bundinni mynt og stj\u00f3rna n\u00e1mundun og gengi gjaldmi\u00f0la; uppl\u00fdsa um skatta\/gj\u00f6ld.<\/li>\n\n\n\n<li>L\u00e1gmarka n\u00faning: grei\u00f0sluferli gesta, sj\u00e1lfvirk \u00fatfylling heimilisfangs, sta\u00f0bundin sta\u00f0festing (p\u00f3stn\u00famer, au\u00f0kenni o.s.frv.).<\/li>\n<\/ul>\n\n\n\n<p><strong>Hvernig vi\u00f0 leysum \u00feetta hj\u00e1 Polaris Nexus.<\/strong> Vi\u00f0 h\u00f6nnum grei\u00f0sluskr\u00e1na eftir landfr\u00e6\u00f0ilegri sta\u00f0setningu, virkjum sta\u00f0bundna gjaldmi\u00f0il og lei\u00f0arreglur; skipuleggjum veski\/BNPL\/A2A me\u00f0 A\/B pr\u00f3fum og vi\u00f0skiptagreiningum eftir l\u00f6ndum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. A\u00f0 forgangsra\u00f0a ekki afk\u00f6stum og kjarnavefv\u00edsum eftir l\u00f6ndum<\/h2>\n\n\n\n<p>Millilandat\u00f6f og mikil au\u00f0lindanotkun ey\u00f0ileggja notendaupplifun \u00e1 m\u00f6rku\u00f0um langt fr\u00e1 net\u00fej\u00f3ninum.<\/p>\n\n\n\n<p><strong>N\u00faverandi sta\u00f0lar.<\/strong> Google m\u00e6lir me\u00f0 INP &lt; 200 ms, LCP &lt; 2,5 s og CLS &lt; 0,1. \u00cd mars 2024 kom INP \u00ed sta\u00f0 FID sem gagnvirknim\u00e6likvar\u00f0i \u00ed Core Web Vitals og frammista\u00f0a hefur \u00e1hrif \u00e1 s\u00fdnileika og vi\u00f0skipti. <a>Google fyrir forritara<\/a><\/p>\n\n\n\n<p><strong>Hva\u00f0 \u00e1 a\u00f0 gera.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c1rangursfj\u00e1rhags\u00e1\u00e6tlanir \u00e1 hvern marka\u00f0 (\u00feyngd, leturger\u00f0ir, blokkunarskriftur).<\/li>\n\n\n\n<li>CDN\/br\u00fan, fortenging vi\u00f0 mikilv\u00e6ga uppruna, m\u00f3tt\u00e6kilegar\/sta\u00f0bundnar myndir.<\/li>\n\n\n\n<li>M\u00e6li\u00f0 CWV eftir l\u00f6ndum (CrUX\/BigQuery, RUM) og forgangsra\u00f0i\u00f0 m\u00f6rku\u00f0um me\u00f0 verstu notendaupplifunina.<\/li>\n<\/ul>\n\n\n\n<p><strong>Hvernig vi\u00f0 leysum \u00feetta hj\u00e1 Polaris Nexus.<\/strong> Vi\u00f0 innlei\u00f0um stigst\u00e6r\u00f0a pallarkitekt\u00far (br\u00fan\/CDN, skyndiminni, snjalla lata hle\u00f0slu) og CWV m\u00e6labor\u00f0 eftir landfr\u00e6\u00f0ilegum st\u00f6\u00f0um til a\u00f0 tryggja st\u00f6\u00f0ugar umb\u00e6tur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Vanmat \u00e1 reglufylgni (ESB og a\u00f0rir)<\/h2>\n\n\n\n<p>\u201eL\u00f6glegt\u201c er ekki valfrj\u00e1lst e\u00f0a einsleitt: \u00fea\u00f0 hefur \u00e1hrif \u00e1 landfr\u00e6\u00f0ilega blokkun, fri\u00f0helgi einkal\u00edfs, skatta og r\u00e9ttindi neytenda.<\/p>\n\n\n\n<p><strong>Helstu heimildir (ESB):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Landfr\u00e6\u00f0ileg lokun:<\/strong> Regluger\u00f0 (ESB) 2018\/302 bannar \u00f3r\u00e9ttm\u00e6ta landfr\u00e6\u00f0ilega blokkun og a\u00f0ra mismunun eftir \u00fej\u00f3\u00f0erni\/b\u00fasetu \u00ed kaupum yfir landam\u00e6ri. Ef \u00fe\u00fa selur til ESB skaltu fara yfir a\u00f0gangsreglur \u00fe\u00ednar og ver\u00f0mismunun. <a>EUR-Lex+1<\/a><\/li>\n\n\n\n<li><strong>VSK (OSS):<\/strong> Fr\u00e1 \u00e1rinu 2021 hefur veri\u00f0 starfr\u00e6kt \u201eOne-Stop Shop\u201c me\u00f0 einu \u00fer\u00f6skuldi upp \u00e1 10.000 evrur fyrir B2C-s\u00f6lu innan ESB; \u00fea\u00f0 einfaldar vir\u00f0isaukaskattssk\u00fdrslu og dreifingu milli a\u00f0ildarr\u00edkja. <a>VSK netverslun \u2013 Allt \u00e1 einum sta\u00f0<\/a><\/li>\n\n\n\n<li><strong>Vafrak\u00f6kur\/sam\u00feykki:<\/strong> Yfirv\u00f6ld eins og CNIL gefa \u00fat lei\u00f0beiningar og framfylgja a\u00f0ger\u00f0um me\u00f0 bor\u00f0a, rakningum og lagalegum grunni. <a>CNIL<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Hva\u00f0 \u00e1 a\u00f0 gera.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hanna\u00f0u stefnuskr\u00e1na \u00fe\u00edna eftir marka\u00f0i (skilm\u00e1lar, skilm\u00e1lar, fri\u00f0helgi einkal\u00edfs, vafrak\u00f6kur).<\/li>\n\n\n\n<li>Samr\u00e6ma skatta og ver\u00f0lagningu (VSK\/GST) og innflutningskostna\u00f0.<\/li>\n\n\n\n<li>Skjalfesta \u00fej\u00f3nustu vi\u00f0 vi\u00f0skiptavini (tungum\u00e1l, \u00fej\u00f3nustusamningar, r\u00e1sir).<\/li>\n<\/ul>\n\n\n\n<p><strong>Hvernig vi\u00f0 leysum \u00feetta hj\u00e1 Polaris Nexus.<\/strong> Vi\u00f0 vinnum me\u00f0 l\u00f6gfr\u00e6\u00f0iteymi \u00fe\u00ednu a\u00f0 \u00fev\u00ed a\u00f0 styrkja reglufylgni \u00e1n \u00feess a\u00f0 draga \u00far vi\u00f0skiptabreytingum: sam\u00feykkisstj\u00f3rnun, landsbundnir textar, vir\u00f0isaukaskatts-\/skattfl\u00e6\u00f0i og reglur gegn landfr\u00e6\u00f0ilegri blokkun.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Athugi\u00f0: \u00deetta er ekki l\u00f6gfr\u00e6\u00f0ir\u00e1\u00f0gj\u00f6f. Vi\u00f0 a\u00f0sto\u00f0um vi\u00f0 innlei\u00f0ingu og samh\u00e6fum vi\u00f0 l\u00f6gfr\u00e6\u00f0i-\/skattateymi \u00feitt.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">6. A\u00f0 afrita ver\u00f0 og tilbo\u00f0 \u00e1n sta\u00f0bundinnar ver\u00f0lagningarstefnu<\/h2>\n\n\n\n<p>Teygjanleiki og skynjun \u00e1 ver\u00f0m\u00e6ti eru mismunandi eftir l\u00f6ndum. A\u00f0 nota 1:1 gjaldeyrisvi\u00f0skipti \u00ed raunt\u00edma getur virst \u201ed\u00fdrt\u201c e\u00f0a \u201e\u00f3d\u00fdrt\u201c eftir \u00fev\u00ed hva\u00f0a v\u00e6ntingar eru \u00e1 hverjum sta\u00f0.<\/p>\n\n\n\n<p><strong>Hva\u00f0 \u00e1 a\u00f0 gera.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skilgreina ver\u00f0bil eftir l\u00f6ndum (samkeppni, kaupm\u00e1ttur, skattar, flutningskostna\u00f0ur).<\/li>\n\n\n\n<li>Settu n\u00e1mundunarreglur og grei\u00f0slu\u00fej\u00f3nustua\u00f0ila sem gera upp \u00ed sta\u00f0bundinni mynt til a\u00f0 draga \u00far vandr\u00e6\u00f0um og bakf\u00e6rslum.<\/li>\n\n\n\n<li>Mi\u00f0la\u00f0u gagns\u00e6i: sundurli\u00f0un skatta og gjalda fyrir afgrei\u00f0slu.<\/li>\n<\/ul>\n\n\n\n<p><strong>Hvernig vi\u00f0 leysum \u00feetta hj\u00e1 Polaris Nexus.<\/strong> Vi\u00f0 h\u00f6nnum leikreglur um tekju\u00f6flun \u00fat fr\u00e1 marka\u00f0s- og A\/B-pr\u00f3funarver\u00f0i, pakka og sta\u00f0bundnum kynningarkj\u00f6rum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. A\u00f0 einbeita s\u00e9r a\u00f0 h\u00e9g\u00f3mam\u00e6likv\u00f6r\u00f0um \u00ed sta\u00f0 sta\u00f0bundinnar einingahagfr\u00e6\u00f0i<\/h2>\n\n\n\n<p>Meiri umfer\u00f0 \u2260 meiri vi\u00f0skipti. \u00dea\u00f0 sem skiptir m\u00e1li er ar\u00f0semi \u00e1 hverjum marka\u00f0i: CAC, framleg\u00f0, endurgrei\u00f0sluhlutfall og LTV eftir h\u00f3pi og landi.<\/p>\n\n\n\n<p><strong>Hva\u00f0 \u00e1 a\u00f0 gera.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eiginleiki og m\u00e6lingar fyrsta a\u00f0ila eftir landi\/r\u00e1s.<\/li>\n\n\n\n<li>M\u00e6labor\u00f0 fyrir CAC\/LTV eftir landfr\u00e6\u00f0i og vaxtarb\u00f3khaldi (var\u00f0veisla, st\u00e6kkun, endurvirkjun).<\/li>\n\n\n\n<li>\u00c1rsfj\u00f3r\u00f0ungslegar \u00fattektir \u00e1 samsetningu s\u00f6lulei\u00f0a (leitarv\u00e9labestun, samstarfsa\u00f0ilar, samstarf \u00e1 sta\u00f0num).<\/li>\n<\/ul>\n\n\n\n<p><strong>Hvernig vi\u00f0 leysum \u00feetta hj\u00e1 Polaris Nexus.<\/strong> Vi\u00f0 innlei\u00f0um greiningar \u00e1 einingahagfr\u00e6\u00f0i og m\u00e6likvar\u00f0a fr\u00e1 Nor\u00f0urstj\u00f6rnu til a\u00f0 lei\u00f0beina fj\u00e1rfestingum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. A\u00f0 fara til of margra landa \u00ed einu (\u00e1n sta\u00f0bundinnar PMF)<\/h2>\n\n\n\n<p>Misheppnu\u00f0 \u00fat\u00feensla er sjaldan t\u00e6knileg: h\u00fan er yfirleitt skortur \u00e1 einbeitingu. A\u00f0 opna 10 marka\u00f0i \u00ed einu \u00feynnir \u00fat au\u00f0lindir og l\u00e6rd\u00f3m.<\/p>\n\n\n\n<p><strong>Hva\u00f0 \u00e1 a\u00f0 gera.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00f6\u00f0un eftir a\u00f0dr\u00e1ttarafli\/au\u00f0veldleika (st\u00e6r\u00f0, samkeppni, hindranir, menningarleg a\u00f0l\u00f6gun, grei\u00f0slur, skattar).<\/li>\n\n\n\n<li>B\u00faa til v\u00edgl\u00ednuh\u00f3pa (2\u20133 l\u00f6nd) me\u00f0 sk\u00fdrum tilg\u00e1tum um innlei\u00f0ingu og \u00fatr\u00fdmingarvi\u00f0mi\u00f0um.<\/li>\n\n\n\n<li>Undirb\u00faa l\u00e9ttar a\u00f0ger\u00f0ir (stu\u00f0ningur vi\u00f0 sta\u00f0bundi\u00f0 t\u00edmabelti, \u00fej\u00f3nustusamningar, skilareglur).<\/li>\n<\/ul>\n\n\n\n<p><strong>Hvernig vi\u00f0 leysum \u00fea\u00f0.<\/strong> Vi\u00f0 hj\u00e1lpum \u00fe\u00e9r a\u00f0 forgangsra\u00f0a me\u00f0 a\u00f0gangsmatrix og sm\u00ed\u00f0um fj\u00f6lgeofr\u00e6\u00f0ilega MVP-verkefni til a\u00f0 sannreyna hratt og \u00f3d\u00fdrt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. \u00d3samr\u00e6mi milli v\u00f6rumerkis og skilabo\u00f0a og menningar \u00e1fangasta\u00f0ar<\/h2>\n\n\n\n<p>\u00dea\u00f0 sem vekur hrifningu og vekur athygli \u00ed einu landi getur hlj\u00f3ma\u00f0 \u00e1r\u00e1sargjarnt, innant\u00f3mt e\u00f0a jafnvel \u00f3vi\u00f0eigandi \u00ed \u00f6\u00f0ru.<\/p>\n\n\n\n<p><strong>Hva\u00f0 \u00e1 a\u00f0 gera.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Samsv\u00f6run skilabo\u00f0a og marka\u00f0ar eftir landi: a\u00f0greiningar\u00fe\u00e6ttir, sta\u00f0bundin f\u00e9lagsleg s\u00f6nnun, skapandi eiginleikar (litir, t\u00e1kn, menningarlegar tilv\u00edsanir).<\/li>\n\n\n\n<li>A\u00f0l\u00f6gu\u00f0 hugsunarlei\u00f0togaf\u00e6rni (LinkedIn\/YouTube\/Instagram) og samstarf vi\u00f0 sta\u00f0bundna skapara.<\/li>\n\n\n\n<li>Sta\u00f0f\u00e6ri\u00f0 efnissafn (vi\u00f0skiptavinir \u00e1 sta\u00f0num og d\u00e6mis\u00f6gur).<\/li>\n<\/ul>\n\n\n\n<p><strong>Hvernig vi\u00f0 leysum \u00feetta hj\u00e1 Polaris Nexus.<\/strong> Vi\u00f0 b\u00faum til fj\u00f6ltyngd efniskerfi og vi\u00f0veru stj\u00f3rnenda (t.d. LinkedIn) til a\u00f0 byggja upp sj\u00e1lfb\u00e6rt yfirvald \u00e1 sta\u00f0num.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. A\u00f0 byggja upp \u00f3stigrei\u00f0anlegar kerfi (al\u00fej\u00f3\u00f0leg t\u00e6kniskuld)<\/h2>\n\n\n\n<p>A\u00f0 b\u00e6ta vi\u00f0 tungum\u00e1lum og l\u00f6ndum sem \u201euppf\u00e6rslur\u201c lei\u00f0ir til \u00f3vi\u00f0r\u00e1\u00f0anlegs efnisstj\u00f3rnunarkerfis me\u00f0 SEO-, t\u00e6knilegum og rekstrarlegum skuldum.<\/p>\n\n\n\n<p><strong>Hva\u00f0 \u00e1 a\u00f0 gera.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vaxtarh\u00e6f arkitekt\u00far: fj\u00f6lgjaldmi\u00f0lar, fj\u00f6lskattar, eiginleikaf\u00e1nar eftir l\u00f6ndum, v\u00f6rulistar eftir sv\u00e6\u00f0um.<\/li>\n\n\n\n<li>Lei\u00f0beiningar fyrir marka\u00f0ssetningu: \u00f6ruggar innlei\u00f0ingar, eftirlit og athugun eftir landfr\u00e6\u00f0ilegum st\u00f6\u00f0um.<\/li>\n\n\n\n<li>Sam\u00fe\u00e6ttu sj\u00e1lfvirkni (marka\u00f0ssetningu, skiptingu, s\u00f6luferla) eftir landi\/tungum\u00e1li.<\/li>\n<\/ul>\n\n\n\n<p><strong>Hvernig vi\u00f0 leysum \u00fea\u00f0.<\/strong> Vi\u00f0 sm\u00ed\u00f0um e\u00f0a umbreytum stafr\u00e6num eignum \u00fe\u00ednum (verslunum, s\u00f6luferlum, akadem\u00edum, SaaS) me\u00f0 stigst\u00e6r\u00f0anlegum innvi\u00f0um og sj\u00e1lfvirkni sem er tilb\u00fain til vaxtar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Flj\u00f3tleg g\u00e1tlisti fyrir sj\u00e1lfssko\u00f0un<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Raunveruleg sta\u00f0setning (texti, traustmerki, algengar spurningar, l\u00f6gfr\u00e6\u00f0i) eftir landi.<\/li>\n\n\n\n<li>Al\u00fej\u00f3\u00f0leg SEO arkitekt\u00far me\u00f0 hreflang, x-default og vefsl\u00f3\u00f0um fyrir hvert tungum\u00e1l\/marka\u00f0. <a>Google fyrir forritara+1<\/a><\/li>\n\n\n\n<li>Sta\u00f0bundin grei\u00f0sla: r\u00edkjandi grei\u00f0slum\u00e1ti og s\u00fdnilegur sta\u00f0bundinn gjaldmi\u00f0ill. <a>K\u00edsill Bretland+1<\/a><\/li>\n\n\n\n<li>CWV afk\u00f6st: INP &lt; 200 ms, LCP &lt; 2,5 s, CLS &lt; 0,1; eftirlit eftir l\u00f6ndum. <a>Google fyrir forritara<\/a><\/li>\n\n\n\n<li>Samr\u00e6mi: Geoblokkun innan ESB, vir\u00f0isaukaskattur \u00e1 kerfisbundnu geymslupl\u00e1ssi, vi\u00f0eigandi sam\u00feykki fyrir vafrak\u00f6kur. <a>EUR-Lex+2<\/a> <a>VSK netverslun \u2013 One Stop Shop+2<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Hvernig vi\u00f0 vinnum a\u00f0 \u00feessu hj\u00e1 Polaris Nexus<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Stefnum\u00f3tandi stafr\u00e6n al\u00fej\u00f3\u00f0av\u00e6\u00f0ing<\/h3>\n\n\n\n<p>Vi\u00f0 h\u00f6nnum vegv\u00edsinn eftir l\u00f6ndum (v\u00f6ru, fr\u00e1s\u00f6gn, leitarv\u00e9labestun, efni, samstarf).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u00f6nnun og \u00fer\u00f3un \u00e1 stigst\u00e6r\u00f0anlegum vettvangi<\/h3>\n\n\n\n<p>Vi\u00f0 sm\u00ed\u00f0um\/f\u00ednstillum verslanir, vefs\u00ed\u00f0ur, s\u00f6luferla og a\u00f0ildarkerfi til a\u00f0 st\u00e6kka um \u00f6ll l\u00f6nd me\u00f0 fj\u00f6lgjaldmi\u00f0lum, sj\u00e1lfvirkni og al\u00fej\u00f3\u00f0legum grei\u00f0slum.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stafr\u00e6n vi\u00f0vera og l\u00edfr\u00e6nn v\u00f6xtur<\/h3>\n\n\n\n<p>Fj\u00f6ltyngdar a\u00f0fer\u00f0ir \u00e1 samf\u00e9lagsmi\u00f0lum og l\u00edfr\u00e6num mi\u00f0lum sem einbl\u00edna \u00e1 vald og ar\u00f0semi, ekki h\u00e9g\u00f3mam\u00e6likvar\u00f0a.<\/p>\n\n\n\n<p><strong>A\u00f0fer\u00f0 okkar<\/strong>: V\u00ed\u00f0t\u00e6kalaus, gagnadrifin, tilb\u00fain fyrir fj\u00f6lmenningarlega starfsemi og me\u00f0 l\u00e1gum rekstrarkostna\u00f0i fr\u00e1 fyrsta degi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ni\u00f0ursta\u00f0a: Al\u00fej\u00f3\u00f0av\u00e6\u00f0ing er kerfi, ekki herfer\u00f0<\/h2>\n\n\n\n<p>V\u00f6xtur sem virkar sam\u00fe\u00e6ttir g\u00f6gn, menningu, t\u00e6kni, skatta og sta\u00f0bundna marka\u00f0ssetningu. A\u00f0 for\u00f0ast \u00feessi 10 mist\u00f6k fl\u00fdtir fyrir \u00e1g\u00f3\u00f0a og dregur \u00far \u00e1h\u00e6ttu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Viltu f\u00e1 \u00f3keypis 30 m\u00edn\u00fatna mat \u00e1 \u00fev\u00ed hvernig \u00fe\u00fa ert tilb\u00fain\/n fyrir n\u00fdja marka\u00f0i (al\u00fej\u00f3\u00f0leg leitarv\u00e9labestun, grei\u00f0slur, vi\u00f0skiptavinaums\u00f3knir og reglufylgni)?<\/strong> Hj\u00e1 Polaris Nexus gerum vi\u00f0 mat \u00e1 bilunum og skilum 90 daga framkv\u00e6mda\u00e1\u00e6tlun.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Helstu heimildir sem vitna\u00f0 er \u00ed<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tungum\u00e1lastillingar og netverslun. <em>Ranns\u00f3knir \u00e1 CSA, kann ekki a\u00f0 lesa, vill ekki kaupa \u2013 B2C<\/em> (k\u00f6nnun me\u00f0al 8.709 neytenda \u00ed 29 l\u00f6ndum). <a>Ranns\u00f3knir \u00e1 samskipta\u00f6ryggi<\/a><\/li>\n\n\n\n<li>Al\u00fej\u00f3\u00f0leg leitarv\u00e9labestun og hreflang. <em>Google Search Central: Umsj\u00f3n me\u00f0 fj\u00f6l\u00fej\u00f3\u00f0legum og fj\u00f6ltyngdum vefs\u00ed\u00f0um<\/em> og <em>L\u00e1ttu Google vita af sta\u00f0f\u00e6r\u00f0um \u00fatg\u00e1fum.<\/em> <a>Google fyrir forritara+1<\/a><\/li>\n\n\n\n<li>Deilingar \u00ed leitarv\u00e9lum. <em>StatCounter Global Stats (\u00e1g\u00fast 2025, al\u00fej\u00f3\u00f0leg deiling).<\/em> <a>StatCounter al\u00fej\u00f3\u00f0leg t\u00f6lfr\u00e6\u00f0i<\/a><\/li>\n\n\n\n<li>Grei\u00f0slur og veski. <em>Sk\u00fdrsla Worldpay um al\u00fej\u00f3\u00f0legar grei\u00f0slur (2024\u20132025): Lei\u00f0andi \u00ed rafr\u00e6num vi\u00f0skiptum \u00ed stafr\u00e6num veskjum.<\/em> <a>K\u00edsill Bretland+1<\/a><\/li>\n\n\n\n<li>\u00c1hrif sta\u00f0bundinna grei\u00f0slum\u00e1ta. <em>Stripe (tilraun me\u00f0 50+ a\u00f0fer\u00f0um): +7,4% umbreyting og +12% tekjur me\u00f0 \u00fev\u00ed a\u00f0 b\u00e6ta vi\u00f0 vi\u00f0eigandi a\u00f0fer\u00f0um.<\/em> <a href=\"https:\/\/stripe.com\">R\u00f6nd<\/a><\/li>\n\n\n\n<li>Kjarnav\u00edsar vefsins (INP, LCP, CLS). <em>Google Search Central (uppf\u00e6rt 2025).<\/em> <a>Google fyrir forritara<\/a><\/li>\n\n\n\n<li>Regluger\u00f0 ESB (landfr\u00e6\u00f0ileg lokun, vir\u00f0isaukaskattur \u00e1 neti, vafrak\u00f6kur). <em>EUR-Lex og framkv\u00e6mdastj\u00f3rn Evr\u00f3pusambandsins; CNIL.<\/em> <a>EUR-Lex+2<\/a> <a>VSK netverslun \u2013 One Stop Shop+2<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Al\u00fej\u00f3\u00f0av\u00e6\u00f0ing sn\u00fdst ekki bara um a\u00f0 \u00fe\u00fd\u00f0a vefs\u00ed\u00f0u og hefja herfer\u00f0ir. \u00dea\u00f0 sn\u00fdst um a\u00f0 endurhanna l\u00edkan, ferla, t\u00e6kni og fr\u00e1s\u00f6gn fyrir tiltekna marka\u00f0i. Hj\u00e1 Polaris Nexus hj\u00e1lpum vi\u00f0 stafr\u00e6num fyrirt\u00e6kjum a\u00f0 gera \u00fe\u00e1 umskipti \u00e1 stigst\u00e6r\u00f0an h\u00e1tt: al\u00fej\u00f3\u00f0leg leitarv\u00e9labestun (SEO), fagleg sta\u00f0f\u00e6rsla, fj\u00f6llandfr\u00e6\u00f0ileg arkitekt\u00far og l\u00edfr\u00e6nn v\u00f6xtur. \u00deessi grein varpar lj\u00f3si \u00e1 10 algengustu mist\u00f6kin sem vi\u00f0 sj\u00e1um \u00ed ... <a title=\"10 algengustu mist\u00f6kin \u00feegar st\u00e6kka\u00f0 er inn \u00e1 n\u00fdja marka\u00f0i\" class=\"read-more\" href=\"https:\/\/polarisnexuslcc.com\/is\/the-10-most-common-mistakes-when-expanding-into-new-markets\/\" aria-label=\"Lestu meira um 10 algengustu mist\u00f6kin \u00feegar \u00fe\u00fa st\u00e6kkar inn \u00e1 n\u00fdja marka\u00f0i\">Lesa meira<\/a><\/p>","protected":false},"author":1,"featured_media":20242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,13],"tags":[],"class_list":["post-20235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategy","category-international-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 10 Most Common Mistakes When Expanding into New Markets - Polaris Nexus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/polarisnexuslcc.com\/is\/the-10-most-common-mistakes-when-expanding-into-new-markets\/\" \/>\n<meta property=\"og:locale\" content=\"is_IS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 10 Most Common Mistakes When Expanding into New Markets - Polaris Nexus\" \/>\n<meta property=\"og:description\" content=\"Internationalizing is not just translating a website and launching campaigns. It\u2019s redesigning your model, processes, technology, and narrative for specific markets. At Polaris Nexus, we help digital companies make that transition in a scalable way: international SEO, professional localization, multigeo architecture, and organic growth. This article highlights the 10 most common mistakes we see in ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/polarisnexuslcc.com\/is\/the-10-most-common-mistakes-when-expanding-into-new-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"Polaris Nexus\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-30T06:17:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-15T06:58:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/polarisnexuslcc.com\/wp-content\/uploads\/2025\/09\/image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1007\" \/>\n\t<meta property=\"og:image:height\" content=\"708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@polarisnexuslcc\" \/>\n<meta name=\"twitter:site\" content=\"@polarisnexuslcc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/#\\\/schema\\\/person\\\/2864d267d5bb97e6daff3365c6efcdc9\"},\"headline\":\"The 10 Most Common Mistakes When Expanding into New Markets\",\"datePublished\":\"2025-09-30T06:17:30+00:00\",\"dateModified\":\"2026-02-15T06:58:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/\"},\"wordCount\":1595,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/polarisnexuslcc.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/image.png\",\"articleSection\":[\"Digital Strategy\",\"International Growth\"],\"inLanguage\":\"is\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/\",\"url\":\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/\",\"name\":\"The 10 Most Common Mistakes When Expanding into New Markets - Polaris Nexus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/polarisnexuslcc.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/image.png\",\"datePublished\":\"2025-09-30T06:17:30+00:00\",\"dateModified\":\"2026-02-15T06:58:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/#breadcrumb\"},\"inLanguage\":\"is\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"is\",\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/#primaryimage\",\"url\":\"https:\\\/\\\/polarisnexuslcc.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/image.png\",\"contentUrl\":\"https:\\\/\\\/polarisnexuslcc.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/image.png\",\"width\":1007,\"height\":708},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/the-10-most-common-mistakes-when-expanding-into-new-markets\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/polarisnexuslcc.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 10 Most Common Mistakes When Expanding into New Markets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/#website\",\"url\":\"https:\\\/\\\/polarisnexuslcc.com\\\/\",\"name\":\"Polaris Nexus LCC\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/polarisnexuslcc.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"is\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/#organization\",\"name\":\"Polaris Nexus LCC\",\"url\":\"https:\\\/\\\/polarisnexuslcc.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"is\",\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/polarisnexuslcc.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cropped-ChatGPT_Image_3_ago_2025__09_23_48-removebg-preview-1.png\",\"contentUrl\":\"https:\\\/\\\/polarisnexuslcc.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cropped-ChatGPT_Image_3_ago_2025__09_23_48-removebg-preview-1.png\",\"width\":500,\"height\":205,\"caption\":\"Polaris Nexus LCC\"},\"image\":{\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/polarisnexuslcc\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/polarisnexuslcc.com\\\/#\\\/schema\\\/person\\\/2864d267d5bb97e6daff3365c6efcdc9\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"is\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7524279d0c00916323432a656a1ddd3179a5cceb0bceb18be7865870284ec685?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7524279d0c00916323432a656a1ddd3179a5cceb0bceb18be7865870284ec685?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7524279d0c00916323432a656a1ddd3179a5cceb0bceb18be7865870284ec685?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/polarisnexuslcc.com\"],\"url\":\"https:\\\/\\\/polarisnexuslcc.com\\\/is\\\/author\\\/polarisnexuslcc_n67290cw\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 10 Most Common Mistakes When Expanding into New Markets - Polaris Nexus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/polarisnexuslcc.com\/is\/the-10-most-common-mistakes-when-expanding-into-new-markets\/","og_locale":"is_IS","og_type":"article","og_title":"The 10 Most Common Mistakes When Expanding into New Markets - Polaris Nexus","og_description":"Internationalizing is not just translating a website and launching campaigns. It\u2019s redesigning your model, processes, technology, and narrative for specific markets. At Polaris Nexus, we help digital companies make that transition in a scalable way: international SEO, professional localization, multigeo architecture, and organic growth. This article highlights the 10 most common mistakes we see in ... Read more","og_url":"https:\/\/polarisnexuslcc.com\/is\/the-10-most-common-mistakes-when-expanding-into-new-markets\/","og_site_name":"Polaris Nexus","article_published_time":"2025-09-30T06:17:30+00:00","article_modified_time":"2026-02-15T06:58:49+00:00","og_image":[{"width":1007,"height":708,"url":"https:\/\/polarisnexuslcc.com\/wp-content\/uploads\/2025\/09\/image.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@polarisnexuslcc","twitter_site":"@polarisnexuslcc","twitter_misc":{"Written by":"admin","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/#article","isPartOf":{"@id":"https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/"},"author":{"name":"admin","@id":"https:\/\/polarisnexuslcc.com\/#\/schema\/person\/2864d267d5bb97e6daff3365c6efcdc9"},"headline":"The 10 Most Common Mistakes When Expanding into New Markets","datePublished":"2025-09-30T06:17:30+00:00","dateModified":"2026-02-15T06:58:49+00:00","mainEntityOfPage":{"@id":"https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/"},"wordCount":1595,"commentCount":0,"publisher":{"@id":"https:\/\/polarisnexuslcc.com\/#organization"},"image":{"@id":"https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/#primaryimage"},"thumbnailUrl":"https:\/\/polarisnexuslcc.com\/wp-content\/uploads\/2025\/09\/image.png","articleSection":["Digital Strategy","International Growth"],"inLanguage":"is","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/","url":"https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/","name":"The 10 Most Common Mistakes When Expanding into New Markets - Polaris Nexus","isPartOf":{"@id":"https:\/\/polarisnexuslcc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/#primaryimage"},"image":{"@id":"https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/#primaryimage"},"thumbnailUrl":"https:\/\/polarisnexuslcc.com\/wp-content\/uploads\/2025\/09\/image.png","datePublished":"2025-09-30T06:17:30+00:00","dateModified":"2026-02-15T06:58:49+00:00","breadcrumb":{"@id":"https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/#breadcrumb"},"inLanguage":"is","potentialAction":[{"@type":"ReadAction","target":["https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/"]}]},{"@type":"ImageObject","inLanguage":"is","@id":"https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/#primaryimage","url":"https:\/\/polarisnexuslcc.com\/wp-content\/uploads\/2025\/09\/image.png","contentUrl":"https:\/\/polarisnexuslcc.com\/wp-content\/uploads\/2025\/09\/image.png","width":1007,"height":708},{"@type":"BreadcrumbList","@id":"https:\/\/polarisnexuslcc.com\/the-10-most-common-mistakes-when-expanding-into-new-markets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/polarisnexuslcc.com\/"},{"@type":"ListItem","position":2,"name":"The 10 Most Common Mistakes When Expanding into New Markets"}]},{"@type":"WebSite","@id":"https:\/\/polarisnexuslcc.com\/#website","url":"https:\/\/polarisnexuslcc.com\/","name":"Polaris Nexus LCC","description":"","publisher":{"@id":"https:\/\/polarisnexuslcc.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/polarisnexuslcc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"is"},{"@type":"Organization","@id":"https:\/\/polarisnexuslcc.com\/#organization","name":"Polaris Nexus LCC","url":"https:\/\/polarisnexuslcc.com\/","logo":{"@type":"ImageObject","inLanguage":"is","@id":"https:\/\/polarisnexuslcc.com\/#\/schema\/logo\/image\/","url":"https:\/\/polarisnexuslcc.com\/wp-content\/uploads\/2025\/08\/cropped-ChatGPT_Image_3_ago_2025__09_23_48-removebg-preview-1.png","contentUrl":"https:\/\/polarisnexuslcc.com\/wp-content\/uploads\/2025\/08\/cropped-ChatGPT_Image_3_ago_2025__09_23_48-removebg-preview-1.png","width":500,"height":205,"caption":"Polaris Nexus LCC"},"image":{"@id":"https:\/\/polarisnexuslcc.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/polarisnexuslcc"]},{"@type":"Person","@id":"https:\/\/polarisnexuslcc.com\/#\/schema\/person\/2864d267d5bb97e6daff3365c6efcdc9","name":"stj\u00f3rnandi","image":{"@type":"ImageObject","inLanguage":"is","@id":"https:\/\/secure.gravatar.com\/avatar\/7524279d0c00916323432a656a1ddd3179a5cceb0bceb18be7865870284ec685?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7524279d0c00916323432a656a1ddd3179a5cceb0bceb18be7865870284ec685?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7524279d0c00916323432a656a1ddd3179a5cceb0bceb18be7865870284ec685?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/polarisnexuslcc.com"],"url":"https:\/\/polarisnexuslcc.com\/is\/author\/polarisnexuslcc_n67290cw\/"}]}},"_links":{"self":[{"href":"https:\/\/polarisnexuslcc.com\/is\/wp-json\/wp\/v2\/posts\/20235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/polarisnexuslcc.com\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/polarisnexuslcc.com\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/polarisnexuslcc.com\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/polarisnexuslcc.com\/is\/wp-json\/wp\/v2\/comments?post=20235"}],"version-history":[{"count":0,"href":"https:\/\/polarisnexuslcc.com\/is\/wp-json\/wp\/v2\/posts\/20235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/polarisnexuslcc.com\/is\/wp-json\/wp\/v2\/media\/20242"}],"wp:attachment":[{"href":"https:\/\/polarisnexuslcc.com\/is\/wp-json\/wp\/v2\/media?parent=20235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/polarisnexuslcc.com\/is\/wp-json\/wp\/v2\/categories?post=20235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/polarisnexuslcc.com\/is\/wp-json\/wp\/v2\/tags?post=20235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}