カテゴリー

ローカル・インフルエンサー・マーケティング新しい市場でクリエイターを見つける

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1月 30, 2026

According to a 2024 survey by Influencer Marketing Hub, 63% of brands increased their influencer marketing budgets in the past year, yet 47% report struggling to find authentic local creators when expanding into new markets. The gap between scale and quality becomes especially stark when you realize that micro-influencers in emerging markets often deliver 3-5x higher engagement rates than their macro counterparts—but only if you can properly vet them. The challenge isn’t just finding influencers with large followings. It’s identifying creators who genuinely connect with local audiences, understand cultural nuances, and can authentically represent your brand in markets where you have no established presence. This requires more than plugging keywords