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ms\u3001LCP &lt; 2.5 s\u3001CLS &lt; 0.1\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u30022024\u5e743\u6708\u3001INP\u306f\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u6027\u306e\u6307\u6a19\u3068\u3057\u3066FID\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308a\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u8996\u8a8d\u6027\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002 <a>\u958b\u767a\u8005\u5411\u3051\u30b0\u30fc\u30b0\u30eb<\/a><\/p>\n\n\n\n<p><strong>\u4f55\u3092\u3059\u3079\u304d\u304b\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u3054\u3068\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u4e88\u7b97\uff08\u30a6\u30a7\u30a4\u30c8\u3001\u30d5\u30a9\u30f3\u30c8\u3001\u30d6\u30ed\u30c3\u30af\u30b9\u30af\u30ea\u30d7\u30c8\uff09\u3002<\/li>\n\n\n\n<li>CDN\/\u30a8\u30c3\u30b8\u3001\u91cd\u8981\u306a\u30aa\u30ea\u30b8\u30f3\u3078\u306e\u4e8b\u524d\u63a5\u7d9a\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\/\u30ed\u30fc\u30ab\u30eb\u753b\u50cf\u3002<\/li>\n\n\n\n<li>\u56fd\u3054\u3068\u306bCWV\u3092\u6e2c\u5b9a\u3057\uff08CrUX\/BigQuery\u3001RUM\uff09\u3001UX\u304c\u6700\u3082\u60aa\u3044\u5e02\u5834\u3092\u512a\u5148\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30dd\u30e9\u30ea\u30b9\u30fb\u30cd\u30af\u30b5\u30b9\u3067\u306f\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3059\u308b\u304b\u3002<\/strong> 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class=\"wp-block-heading\">5.\u898f\u5236\u9075\u5b88\u306e\u904e\u5c0f\u8a55\u4fa1\uff08EU\u3001\u305d\u306e\u4ed6\uff09<\/h2>\n\n\n\n<p>\u300c\u30ea\u30fc\u30ac\u30eb\u300d\u306f\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u3082\u753b\u4e00\u7684\u3067\u3082\u306a\u304f\u3001\u30b8\u30aa\u30d6\u30ed\u30c3\u30af\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3001\u7a0e\u91d1\u3001\u6d88\u8cbb\u8005\u306e\u6a29\u5229\u306b\u5f71\u97ff\u3059\u308b\u3002<\/p>\n\n\n\n<p><strong>\u4e3b\u306a\u53c2\u8003\u6587\u732e\uff08EU\uff09\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b8\u30aa\u30fb\u30d6\u30ed\u30c3\u30ad\u30f3\u30b0\uff1a<\/strong> 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class=\"wp-block-list\">\n<li>\u5e02\u5834\u3054\u3068\u306b\u30dd\u30ea\u30b7\u30fc\u30b9\u30bf\u30c3\u30af\u3092\u8a2d\u8a08\u3059\u308b\uff08\u6761\u4ef6\u3001\u8fd4\u54c1\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3001\u30af\u30c3\u30ad\u30fc\uff09\u3002<\/li>\n\n\n\n<li>\u7a0e\u91d1\u3068\u4fa1\u683c\u8a2d\u5b9a\uff08VAT\/GST\uff09\u3068\u8f38\u5165\u30b3\u30b9\u30c8\u3092\u8abf\u6574\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u30b5\u30fc\u30d3\u30b9\uff08\u8a00\u8a9e\u3001SLA\u3001\u30c1\u30e3\u30cd\u30eb\uff09\u3092\u6587\u66f8\u5316\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30dd\u30e9\u30ea\u30b9\u30fb\u30cd\u30af\u30b5\u30b9\u3067\u306f\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3059\u308b\u304b\u3002<\/strong> 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class=\"wp-block-heading\">6.\u30ed\u30fc\u30ab\u30eb\u4fa1\u683c\u6226\u7565\u306a\u3057\u306b\u4fa1\u683c\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u30b3\u30d4\u30fc\u3059\u308b\u3002<\/h2>\n\n\n\n<p>\u5f3e\u529b\u6027\u3068\u4fa1\u5024\u8a8d\u8b58\u306f\u56fd\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30671:1\u306e\u70ba\u66ff\u63db\u7b97\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u73fe\u5730\u306e\u671f\u5f85\u306b\u3088\u3063\u3066\u300c\u9ad8\u3044\u300d\u3068\u611f\u3058\u305f\u308a\u300c\u5b89\u3044\u300d\u3068\u611f\u3058\u305f\u308a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u4f55\u3092\u3059\u3079\u304d\u304b\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u56fd\u5225\u306e\u4fa1\u683c\u5e2f\u3092\u5b9a\u7fa9\u3059\u308b\uff08\u7af6\u4e89\u3001\u8cfc\u8cb7\u529b\u3001\u7a0e\u91d1\u3001\u7269\u6d41\u30b3\u30b9\u30c8\uff09\u3002<\/li>\n\n\n\n<li>\u6469\u64e6\u3084\u30c1\u30e3\u30fc\u30b8\u30d0\u30c3\u30af\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u3001\u73fe\u5730\u901a\u8ca8\u3067\u6c7a\u6e08\u3059\u308bPSP\u3068\u4e38\u3081\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u900f\u660e\u6027\u3092\u4f1d\u3048\u308b\uff1a\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306e\u524d\u306b\u7a0e\u91d1\u3068\u624b\u6570\u6599\u306e\u5185\u8a33\u3092\u4f1d\u3048\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30dd\u30e9\u30ea\u30b9\u30fb\u30cd\u30af\u30b5\u30b9\u3067\u306f\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3059\u308b\u304b\u3002<\/strong> 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has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u65b0\u5e02\u5834\uff08\u56fd\u969bSEO\u3001\u6c7a\u6e08\u3001CX\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\uff09\u3078\u306e\u6e96\u5099\u72b6\u6cc1\u309230\u5206\u3067\u7121\u6599\u8a3a\u65ad\u3057\u307e\u305b\u3093\u304b\uff1f<\/strong> \u30dd\u30e9\u30ea\u30b9\u30cd\u30af\u30b5\u30b9\u3067\u306f\u3001\u30ae\u30e3\u30c3\u30d7\u30a2\u30bb\u30b9\u30e1\u30f3\u30c8\u3092\u5b9f\u65bd\u3057\u300190\u65e5\u9593\u306e\u5b9f\u884c\u53ef\u80fd\u306a\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u306a\u5f15\u7528\u6587\u732e<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a00\u8a9e\u55dc\u597d\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u8cb7\u3002 <em>CSA\u8abf\u67fb\u3001\u8aad\u3081\u306a\u3051\u308c\u3070\u8cb7\u308f\u306a\u3044 - B2C<\/em> (29\u30ab\u56fd\u30018,709\u4eba\u306e\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u3068\u3057\u305f\u8abf\u67fb\uff09\u3002 <a>CSA\u30ea\u30b5\u30fc\u30c1<\/a><\/li>\n\n\n\n<li>\u56fd\u969bSEO\u3068hreflang\u3002 <em>Google\u30b5\u30fc\u30c1\u30bb\u30f3\u30c8\u30e9\u30eb\u591a\u5730\u57df\u30fb\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8\u306e\u7ba1\u7406<\/em> \u305d\u3057\u3066 <em>\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u7248\u306b\u3064\u3044\u3066Google\u306b\u4f1d\u3048\u308b\u3002<\/em> <a>\u958b\u767a\u8005\u5411\u3051\u30b0\u30fc\u30b0\u30eb+1<\/a><\/li>\n\n\n\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30b7\u30a7\u30a2\u3002 <em>StatCounter Global Stats\uff082025\u5e748\u6708\u3001\u4e16\u754c\u30b7\u30a7\u30a2\uff09\u3002<\/em> <a>StatCounter \u30b0\u30ed\u30fc\u30d0\u30eb\u7d71\u8a08<\/a><\/li>\n\n\n\n<li>\u6c7a\u6e08\u3068\u30a6\u30a9\u30ec\u30c3\u30c8\u3002 <em>Worldpay\u30b0\u30ed\u30fc\u30d0\u30eb\u30da\u30a4\u30e1\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\uff082024-2025\u5e74\uff09\uff1a\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u30c7\u30b8\u30bf\u30eb\u30a6\u30a9\u30ec\u30c3\u30c8\u306e\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3002<\/em> <a>\u30b7\u30ea\u30b3\u30f3UK+1<\/a><\/li>\n\n\n\n<li>\u73fe\u5730\u3067\u306e\u652f\u6255\u3044\u65b9\u6cd5\u306e\u5f71\u97ff\u3002 <em>Stripe\uff0850\u4ee5\u4e0a\u306e\u30e1\u30bd\u30c3\u30c9\u3067\u5b9f\u9a13\uff09\uff1a\u95a2\u9023\u3059\u308b\u30e1\u30bd\u30c3\u30c9\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3+7.4%\u3001\u53ce\u76ca+12%\u3002<\/em> <a href=\"https:\/\/stripe.com\">\u30b9\u30c8\u30e9\u30a4\u30d7<\/a><\/li>\n\n\n\n<li>\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\uff08INP\u3001LCP\u3001CLS\uff09\u3002 <em>\u30b0\u30fc\u30b0\u30eb\u30fb\u30b5\u30fc\u30c1\u30fb\u30bb\u30f3\u30c8\u30e9\u30eb\uff082025\u5e74\u66f4\u65b0\uff09\u3002<\/em> <a>\u958b\u767a\u8005\u5411\u3051\u30b0\u30fc\u30b0\u30eb<\/a><\/li>\n\n\n\n<li>EU\u898f\u5236\uff08\u30b8\u30aa\u30d6\u30ed\u30c3\u30ad\u30f3\u30b0\u3001VAT OSS\u3001\u30af\u30c3\u30ad\u30fc\uff09\u3002 <em>EUR-Lex\u304a\u3088\u3073\u6b27\u5dde\u59d4\u54e1\u4f1a; CNIL\u3002<\/em> <a>EUR-Lex+2<\/a> <a>\u4ed8\u52a0\u4fa1\u5024\u7a0ee\u30b3\u30de\u30fc\u30b9 - 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title=\"\u65b0\u5e02\u5834\u3078\u306e\u9032\u51fa\u3067\u9665\u308a\u304c\u3061\u306a10\u306e\u9593\u9055\u3044\" class=\"read-more\" href=\"https:\/\/polarisnexuslcc.com\/ja\/the-10-most-common-mistakes-when-expanding-into-new-markets\/\" aria-label=\"\u65b0\u5e02\u5834\u3078\u9032\u51fa\u3059\u308b\u969b\u306b\u9665\u308a\u304c\u3061\u306a10\u306e\u9593\u9055\u3044\u306b\u3064\u3044\u3066 \u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>","protected":false},"author":1,"featured_media":20242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,13],"tags":[],"class_list":["post-20235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategy","category-international-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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It\u2019s redesigning your model, processes, technology, and narrative for specific markets. At Polaris Nexus, we help digital companies make that transition in a scalable way: international SEO, professional localization, multigeo architecture, and organic growth. This article highlights the 10 most common mistakes we see in expansion projects\u2014and how to avoid them. 1. Translating without localizing the experience (and losing trust) The most common mistake is confusing \u201ctranslation\u201d with \u201clocalization.\u201d Without adapting messaging, social proof, date\/number formats, currencies, and cultural expectations, your funnel breaks. Why it matters. 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